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CASE STUDY:
Wedding Venue Social Media Growth

Client: Likazoo Wedding Venue

Timeframe: 31 days

Objective: 

The venue wanted to:
 

  • Increase visibility on Instagram, Facebook, and TikTok

  • Improve discoverability for people searching for wedding venues in Lebanon, TN

  • Clean up and professionalize their social media presence

The Problem: 


The venue had an inconsistent social presence and limited optimization for local wedding searches.

The Strategy: 
 

1. Profile Optimization

  • Updated bios

  • Improved calls-to-action

  • Added location-focused keywords
     

2. Local Search Visibility

  • Incorporated keywords such as:

    • "Wedding Venue Lebanon TN"

    • "Lebanon Tennessee Weddings"

    • "Middle Tennessee Wedding Venue"

  • Improved captions, hashtags, and profile copy
     

3. Content Cleanup

  • Created a more cohesive visual identity

  • Established content pillars with viral-worthy ideas

Results in 30 days: 
 

  • Gained 34,194 Instagram impressions & 105 new followers

  • Gained 53,512 Facebook impressions & 34 new followers

  • Generated 16,257 TikTok video views & 54 new followers

  • Added 193 total followers across all platforms

  • Achieved 103,963 combined impressions & views

  • Improved the venue's social media presence through profile optimization & content consistency

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In just one month, the campaign generated more than 100,000 combined content impressions and views, added 193 new followers across three platforms, and improved the venue's social media presence through profile optimization, content strategy, and local discoverability efforts.

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